Location: Knoxville, TN
Mascot: Volunteers, Lady Volunteers
Mascot Name: Smokey
Establishment Date: 1794
Conference: Southeastern Conference
For more information, refer to our “Traditions” page.
Trademarked Words and Phrases:
Go Big Orange™
Big Orange Country®
Big Orange. Big Ideas®
Rocky Top® (requires special license)
Vol For Life®
UT marks are controlled under a licensing program administered by the Collegiate Licensing Company (CLC). Any use of these marks will require written approval from CLC or Licensing & Trademarks.
In addition to the Indicia shown above, any Indicia adopted hereafter and used or approved for use by UNIVERSITY OF TENNESSEE shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the agreement.
* All marks must use The Tennessee Orange- PMS 151. Access our primary colors here.
*University System marks and institutional marks should not be used in conjunction with athletic marks.
*No use of a current player’s name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations
*No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.