Primary Marks


The “Power T” is the most recognized and renowned University of Tennessee mark. It was first introduced in 1964 and revised in 1977 to the version it remains today.


The University of Tennessee Women’s Athletics program is unique in that it has its own primary athletic mark for women’s basketball.

Secondary Mark


Smokey, a blue tick coon hound and native breed to the state, has been the mascot of the University of Tennessee since 1953. This mark is the primary “Smokey” mark.

Checker Board Mark



Neyland Stadium is one of the most recognizable sports venues in the country because of the Checkerboard mark at each end zone. The finished shape of the checkerboard may be any rectangular shape as long as it is made of squares. Additionally, the checkerboard may not be made out of rectangles or any other shape.

Other Athletic Marks





Youth Marks




UT marks are controlled under a licensing program administered by the Collegiate Licensing Company (CLC). Any use of these marks will require written approval from CLC or Licensing & Trademarks.

General Information:

Location: Knoxville, TN
Mascot: Volunteers, Lady Volunteers
Mascot Name: Smokey
Establishment Date: 1794
Conference: Southeastern Conference


* All marks must use The Tennessee Orange- PMS 151. Access our primary colors here.

*University System marks and institutional marks should not be used in conjunction with athletic marks.

*No use of a current player’s name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations

*No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.