The Office of Trademark Licensing exists to protect and promote the indicia (marks, names, and logos) of the University of Tennessee, Knoxville.

Through a partnership with IMG College Licensing, the Trademark Licensing office monitors commercial and internal use of Tennesseee indicia, and is responsible for managing more than 600 licensees producing products bearing Tennessee’s indicia.

We welcome your interest and comments, and hope you will find our site accessible for all your questions and needs.

The academic mark and the Power T athletic mark for the University of Tennessee, Knoxville, are shown below. For specific guidelines, click on either mark.


University of Tennessee Knoxville academic mark
Tennessee Volunteers Power T athletic mark