The Office of Trademark Licensing exists to protect and promote the indicia (marks, names, and logos) of the University of Tennessee, Knoxville.

Through a partnership with the Collegiate Licensing Company, the Trademark Licensing Office monitors commercial and internal use of Tennessee indicia, and is responsible for managing more than 600 licensees producing products bearing Tennessee’s indicia.


The academic mark and the Power T athletic mark for the University of Tennessee, Knoxville, are shown below. For specific guidelines, click on either mark.


University of Tennessee Knoxville academic mark

Tennessee Volunteers Power T athletic mark