Information and Application

Thank you for your interest in the University of Tennessee® College Crafter Program!

A crafter is defined as an individual producing domestic handcrafted items in the home with
collegiate marks and selling/distributing to individual consumers via events or direct sales. This might include events organized by church, school, county, state, craft, holiday, Junior League, street festivals, gift marts, or flea markets.

Before an individual or business may use the University of Tennessee’s logos and marks, formal permission must be granted through a license agreement. There are several types of licensing agreements to accommodate different licensee needs.

This license allows a Crafter to sell to individual consumers only. Sales of items on a wholesale basis to a third party are not permitted. All items must be handmade. No commercially manufactured items are allowed.

If anticipated sales will exceed 100 units or sales revenue of more than $2,500 in one year, please refer to for more information on the Local or Standard Licenses available through the University’s licensing agent, The Collegiate Licensing Company.

All products produced and sold must be affixed with an “Official UT Craft” hologram label distributed by the University. Additionally, the Crafter must display the “Officially Licensed Collegiate Crafter” sign also distributed by the University at all points of sale and have the College Crafter License Agreement on hand.

The annual licensing fee for the College Crafter’s License varies depending on average selling price of items produced.

Applicants must submit a picture of each item to be offered for sale bearing the University’s trademarks and logos for the University’s review before the License is granted.

Please complete the following forms and send directly to:

Katrina Phelps
Office of Trademark Licensing
1551 Lake Loudon Blvd.
Lawson Athletic Center
Knoxville, TN 37996


College Crafter Program Application