UT Knoxville » Welcome

UT Knoxville Logos and Marks

Below are samples of the most prominent official marks of the University of Tennessee (UT). Official licensees will receive a complete set of artwork. UT marks are controlled under a licensing program administered by the Collegiate Licensing Company (CLC). Any use of these marks will require written approval from CLC or Licensing & Trademarks.

General Information:

Location: Knoxville, TN
Mascot: Volunteers, Lady Volunteers
Mascot Name: Smokey
Establishment Date: 1794
Conference: Southeastern Conference


* All marks must use The Tennessee Orange- PMS 151

*University System marks and institutional marks should not be used in conjunction with athletic marks.

*No use of a current player’s name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations

*No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Athletic Marks Academic Marks Verbiage Official Songs

Contact Information

Office of Trademark Licensing
Brenda Lawson Athletic Center
1551 Lake Loudon Blvd.
Knoxville, TN 37996-3100

Michael Keener
Phone: (865)974-1444 

Katrina Phelps
Phone: (865) 974-7543 kphelps5@tennessee.edu