UT Knoxville » Logos, Marks, and Verbiage » Athletic Marks

UT Knoxville Logos and Marks

Below are samples of the most prominent official marks of the University of Tennessee (UT). Official licensees will receive a complete set of artwork. UT marks are controlled under a licensing program administered by the Collegiate Licensing Company (CLC). Any use of these marks will require written approval from CLC or Licensing & Trademarks.

General Information:

Location: Knoxville, TN
Mascot: Volunteers, Lady Volunteers
Mascot Name: Smokey
Establishment Date: 1794
Conference: Southeastern Conference


* All marks must use The Tennessee Orange- PMS 151

*University System marks and institutional marks should not be used in conjunction with athletic marks.

*No use of a current player’s name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations

*No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Athletic Marks Academic Marks Verbiage Official Songs