UT Knoxville » Logos and Marks

UT Knoxville Logos and Marks

Below are samples of some of the official marks of the University of Tennessee (UT). Official licensees will receive a complete set of artwork. UT marks are controlled under a licensing program administered by the Collegiate Licensing Company (CLC). Any use of these marks will require written approval from CLC or Licensing & Trademarks.

Primary Mark – Men’s Athletics

Knoxville Volunteers


Primary Marks – Women’s Athletics

Lady Vols


Primary Marks – University System

University of Tennessee Brand Icon UT Football Helmet University of Tennessee Seal


Secondary Mark

Smokey


Checker Board Mark

Checker Board Mark


Institutional Marks

University of Tennessee Horizontal Wordmark University of Tennessee Stacked Wordmark


Athletic Marks

Smokey Smokey Volunteers Horizontal Wordmark Volunteers Stacked Wordmark


Youth Marks

Vols Youth Mark Lady Vols Youth Mark